Buying a bed or mattress online can be convenient, but choosing a premium mattress is a different experience when you can lie down on it, compare its firmness with other models and ask questions before spending your money.
For London shoppers considering a more traditional showroom experience, And So To Bed's King's Road showroom is worth investigating. The retailer presents it as a luxury destination for beds, mattresses and bedroom furniture, with a dedicated mattress studio and a range of premium sleep brands.
However, a showroom that looks impressive is not automatically the right choice for every buyer. Product selection, price transparency, accessibility, delivery arrangements and after-sales policies all deserve attention.
This guide examines what the retailer says the showroom offers, what publicly available customer feedback suggests about the wider business, and how to prepare for a useful visit. It is based on published information and research, not a personal visit or independent inspection of the premises.
Where Is the And So To Bed King's Road Showroom?
Address: 591–593 King's Road, London, SW6 2EH.
The retailer describes this location as its King's Road, Chelsea showroom. One practical point is worth checking before setting off: the listed postcode is SW6 2EH, so use the full postcode when planning your journey rather than assuming the store is in central Chelsea.
The retailer lists the following opening hours:
| Day | Listed opening hours |
|---|---|
| Monday | 10:00–18:00 |
| Tuesday | 10:00–18:00 |
| Wednesday | 10:00–18:00 |
| Thursday | 10:00–18:00 |
| Friday | 10:00–18:00 |
| Saturday | 10:00–18:00 |
| Sunday | 10:00–16:00 |
These are the hours published when this guide was prepared on 26 October 2026. Opening times can change, so confirm them before making a special journey.
What Can You See Inside the Showroom?
And So To Bed positions this showroom towards buyers interested in premium beds, mattresses and coordinated bedroom furniture, rather than people looking only for the cheapest available mattress.
According to the retailer's showroom information, the range includes:
- Vispring beds: The retailer says the showroom has the largest display of Vispring beds in the UK.
- Tempur mattresses: An option for shoppers exploring the brand's pressure-relieving mattress designs.
- Aireloom mattresses: Another premium brand listed by the showroom.
- Pure Luxe: Included in the retailer's advertised selection of sleep products.
- Bedroom furniture: Beds, furniture, bed linen and accessories for creating a coordinated bedroom.
- Specialist bed options: The showroom advertises a choice of sleep platforms, mobility beds and storage beds.
The breadth of the advertised selection is the main reason to consider visiting. Instead of comparing mattress specifications on a screen, you can ask which models are available to try and how their construction and feel differ.
There is an important qualification, however. A brand being listed by a retailer does not guarantee that every model, firmness option or size is on display. If you want to compare two particular mattresses, ask the showroom to confirm their availability before travelling.
Is the Mattress Studio Worth Using?
One of the showroom's main features is its dedicated mattress studio, where the retailer offers consultations with its team.
This could be useful if you are struggling to choose between a traditional pocket-sprung mattress, a foam-based design or a premium mattress with more specialised materials.
A good showroom visit should help you answer practical questions such as:
- Does the mattress feel comfortable in your usual sleeping position?
- Can you turn over without feeling restricted by the comfort layers?
- Does the mattress provide enough cushioning around your shoulders and hips?
- Does the edge feel stable when you sit down or get out of bed?
- Does the firmness still feel comfortable after you have spent some time lying down?
- Is the model suitable for your existing bed base?
Do not allow a short demonstration or a recommendation from a salesperson to make the decision for you. The purpose of a consultation is to narrow your options and understand the differences between them.
Ask the adviser to explain why a particular model might suit your needs, then compare it with at least one alternative. If two mattresses feel similar, differences in construction, maintenance, delivery and warranty terms may help you decide which offers better value.
What About Prices and Value for Money?
And So To Bed is positioned towards the premium end of the bed and mattress market. That may appeal to buyers looking for high-end materials, distinctive bed designs and a more consultative shopping experience.
However, premium positioning is not proof that a product represents the best value. A mattress costing more than an alternative still needs to justify its price through features that matter to you.
The showroom advertises a price-match guarantee for like-for-like products and offers flexible finance options in-store. These could be useful, but read the conditions rather than assuming every online promotion will qualify.
Before making a decision, compare the exact model, size and specification. A similarly named mattress may have different materials or construction, making a direct price comparison misleading.
Also compare the complete cost of the purchase, including any bed frame, headboard, delivery, assembly, old mattress removal and accessories you actually need.
Questions to Ask Before Paying
- What is the final price for my chosen mattress size?
- Is the displayed model identical to the one being delivered?
- Does the price include delivery to the room where the bed will be used?
- Is assembly included, or is it an additional service?
- Can the company remove my old mattress or bed?
- Are there any conditions attached to the advertised price match?
- What happens if the mattress feels uncomfortable after delivery?
Request written confirmation of the final price and any promised services. This is particularly important when purchasing a complete bed set rather than a mattress alone.
What Does Public Customer Feedback Say?
Customer feedback can reveal issues that a showroom's product descriptions do not cover. It is useful to look beyond the appearance of the products and consider communication, delivery and what happens when something goes wrong.
Public Trustpilot feedback for And So To Bed presents a mixed picture at company level. The profile showed a score of 2.9 out of 5 from 60 reviews when checked for this article, with 10 reviews recorded in the preceding 12 months. The profile also notes that the company has not recently invited customers to leave reviews, which is a reason to interpret the figures cautiously.
Positive customer accounts include praise for helpful showroom staff, clear product advice and delivery teams that handled purchases carefully. Some buyers also describe being pleased with the appearance and quality of the beds they purchased.
Negative accounts raise different concerns. Among the issues reported are difficulties getting updates, problems with damaged products or missing assembly instructions, delays in communication and disagreements about refunds or returns.
Some complaints concern products or purchases from other branches, so they should not automatically be attributed to the King's Road showroom. Equally, a positive experience at one branch cannot guarantee the same experience elsewhere.
What Should a Buyer Take From These Reviews?
The useful lesson is not that every purchase will go well or that every complaint represents a typical experience. It is that service after the sale deserves as much attention as the mattress itself.
Before committing to an expensive purchase, get clear answers about delivery dates, stock availability, assembly, warranty coverage and the process for dealing with faults.
If a salesperson makes a promise about an exchange, refund, delivery date or special arrangement, ask for it to be recorded in writing. Do not rely solely on a verbal assurance.
Most importantly, distinguish between a mattress comfort trial, a warranty covering qualifying defects and a retailer's policy for returning other products. These are not necessarily the same thing.
Check the Return Policy Before Buying
Return arrangements are particularly important when buying a mattress because it is difficult to judge long-term comfort during a short showroom visit.
Do not assume that every mattress sold by a premium retailer includes a home comfort trial. Likewise, do not assume that a bed frame, made-to-order product, mattress topper or accessory will follow the same return rules as a mattress.
Before paying, ask the retailer to explain:
- Whether your exact mattress model comes with a home trial.
- When the trial begins and how long it lasts.
- Whether a mattress protector must be used.
- Whether collection, delivery or exchange charges apply.
- Whether the policy differs for made-to-order beds or other products.
- Which faults are covered by the warranty and what evidence is required.
Read the applicable terms before ordering and keep a copy with your receipt. If you are buying a complete bed and mattress package, make sure you understand the policy for each item.
It is also worth checking the suitability of your existing bed base before buying a new mattress. Our guide to using a new mattress on an old bed base explains the checks that can help you avoid an unnecessary replacement purchase.
Parking and Accessibility
The showroom's published information lists free on-site parking at the rear. It also describes wheelchair-friendly access through a ramped entrance from the rear car park.
There is an important detail to confirm if accessibility is a priority: the retailer's listing notes that its customer bathroom facilities do not have step-free access.
If you need a step-free route throughout the building or have particular mobility requirements, contact the showroom before travelling to confirm which facilities and routes will be suitable for you.
For anyone driving, it is sensible to use the full listed postcode when navigating and to check parking arrangements before leaving home.
How to Make Your Visit More Productive
Visiting a premium showroom without a plan can make it easy to spend time looking at attractive beds without answering the questions that matter most.
Use this simple preparation checklist:
- Set a realistic budget. Decide how much you can spend on the mattress and whether the bed frame or other furniture must fit within the same budget.
- Measure your bed and bedroom. Record the required mattress dimensions and check the available space around the bed.
- Know your sleeping position. Think about whether you usually sleep on your side, back, front or a combination of positions.
- Describe your current mattress. Explain what you like and dislike about it, including whether it feels too firm, too soft or too warm.
- Compare more than one model. Ask the adviser to explain the practical differences instead of choosing the most expensive option by default.
- Check the bed base. Make sure the mattress is compatible with the base you intend to use.
- Confirm delivery and assembly. Ask about access restrictions, stairs, room placement and old mattress removal.
- Read the terms before paying. Check the trial, warranty, returns and any conditions attached to promotions.
If you are still comparing different retailers, our guide to bed and mattress stores in London provides a broader starting point.
You can also read our guide to five mattresses worth comparing in the UK before deciding which products you want to try in person.
Who Should Visit And So To Bed King's Road?
This showroom is most worth considering if you are looking for a premium bed or mattress, want to compare specialist brands in person or value the opportunity to discuss your requirements with a showroom adviser.
It may be especially useful for buyers who are considering a complete bedroom purchase and want to see beds, mattresses and furniture together before making a decision.
On the other hand, shoppers whose main priority is the lowest possible price may want to compare more budget-focused retailers before committing. The showroom's premium positioning does not mean that its products will automatically be the best match for your budget or sleeping preferences.
It is also not necessary to buy simply because you have visited a showroom or received a consultation. Take the specifications home, compare the total cost and review the terms before deciding.
Frequently Asked Questions
Where is And So To Bed King's Road showroom?
The published address is 591–593 King's Road, London, SW6 2EH. The retailer markets the location as its Chelsea showroom, so use the full address and postcode when planning your journey.
Which mattress brands can you try there?
The retailer lists Vispring, Tempur, Aireloom and Pure Luxe among the brands available at the showroom. Confirm that the particular model you want to try is on display before visiting.
Can I book a mattress consultation?
Yes. The showroom advertises free sleep consultations and recommends booking in advance. You can also check whether the team can prepare the specific mattresses you want to compare.
Does the showroom offer parking?
The retailer lists free on-site parking at the rear. Check the current arrangements before travelling.
Does And So To Bed offer a mattress trial?
Do not assume that every product comes with the same trial or return conditions. Ask about the exact mattress model and obtain the applicable terms in writing before purchasing.
Are the customer reviews all about the King's Road showroom?
No. The public Trustpilot profile covers the wider business and includes feedback about different products and branches. It should not be treated as a showroom-specific score.
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